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About the team • Our team combines backend, frontend, mobile, and product expertise.

Role: Copywriter specializes in US copy for a Beauty Brand

Schedule: Monday to Friday 8am to 5pm PST

Contract: Independent Contractor - Long Term

Compensation: Open to be negotiated depending on experience

About Our Client:

Our client is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Our client is committed to creating high quality products that are effortless, elevated and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials. Our client is looking to hire a dynamic Executive Assistant who is primarily responsible for providing executive, administrative, and development support to the Brand Founders to empower our senior leadership. The ideal person for the job is a proactive problem solver with excellent communication skills and a meticulous attention to detail.

About the Role

As a core member of our marketing and creative team, the copywriter is tasked with managing all Copywriting processes, from task management in Asana to the development of compelling brand voices across various platforms. This role requires a proactive approach to creating distinctive packaging copy, engaging web content,memorable product names, taglines, and slogans that resonate with our audience while maintaining rigorous organizational standards to streamline our content creation. The copywriter will continuously refine our messaging to ensure it is aligned with our brand standards, contributes to our marketing initiatives, complies with regulations, and enhances our presence on key retail channels, thereby driving our brand's success and visibility

1. Task Management

Objective: Effectively manage copywriting tasks using Asana.

Key Results:

• Maintain an updated task list with no overdue assignments.
• Ensure all tasks are marked with the appropriate status (e.g., in progress,completed).
• Provide weekly reviews & updates of the task list for prioritization and deadline adjustments, communicating cross-functionally when necessary.

2. Brand Voice Development

Objective: Establish and consistently use a distinctive brand voice across all content.

Key Results:

• Conduct quarterly reviews of content to ensure consistency in brand voice acrossproduct descriptions, packaging, product naming and web copy.
• Create a list of core phrases and words to use and words to not use to share with the rest of the team.
• Create fun play-on-words to be used company-wide that are signature to the brand.

3. Product Naming, Taglines and Slogans

Objective: Generate unique and memorable products and color names, taglines and slogans that capture the essence of products - ensure these taglines are own able and do not infringe on any trademarks or copyrights

Key Results:

• Develop a minimum of 3 taglines or slogans per A-launch products
• Taglines/slogans to be tested and should achieve a recall rate of over 70% in focus groups.
• Provide a list of 5 potential names per product initiative taking marketing and key search terms into account (use Amazon to help support!)
• Names should pass legal and trademark screening on the first submission

4. Web Copy

Objective: Create engaging bullet point, short, and long web copy that increases search optimization for our key retailers and owned channels. Ensure we do not make false claims and provide supporting documentation when making claims.

Key Results:

• Provide each product with universal bullet points providing the 5 key selling benefits
• Short copy for retailer websites
• long copy to be used across all channels
• How-to instructions for complicated products
• FAQs for A-launches

5. Packaging Copy

Objective: Develop compelling packaging copy that aligns with brand standards and have been cleared by regulatory department

Key Results:

• Work with the product development team, Brand Manager, and creative team to ensure packaging copy looks aesthetically pleasing as well as addresses main marketing initiatives. Customers should know what it is and what it does in 3 seconds.
• Produce skeleton guidelines for packaging to ensure ease of duplication for future products.
• Ensure files are organized and saved for easy access for all team members.
• Be the final point of approval of the packaging copy to confirm that it is free of errors.

6. Organization & Process

Objective: Maintain high levels of organization in all Copywriting processes by creating clear, and duplicable outlines for key copy types in easy-to-find locations.

Key Results:

• Develop and document outlines for at least 3 types of recurring copy requirements each quarter.
• Training team members on using these outlines, aiming for a 30% reduction in content development time.
• Files and documents are to be 100% up-to-date and properly categorized in the shared drive.
• Zero instances of lost or misplaced work documents.

Requirements

Critical Competencies for A-Players:

Our Core Values

1. Willingness to sweep the floors
2. Intuitive Problem Solving
3. Pride in your work

Requirements

• C1 English level
• At least 3+ years of professional, extensive experience as Copywriter
• Ability to perform and prioritize multiple projects seamlessly with excellent attention to detail
• SEO knowledge
• Bachelor's degree preferred
• Beauty and Fashion industry experience preferred
• Receptiveness to feedback and able to meet deadlines

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

We’re now looking for Inside Sales Executives based in Malaysia to drive our growth across Southeast Asia. This role is key to helping SMBs discover how Wati can transform customer engagement through WhatsApp and conversational automation.

What You’ll Be Doing

As an Inside Sales Executive, you’ll own the full sales cycle — from qualifying leads to closing deals — primarily with SMB and mid-market clients across Malaysia, Singapore, and the wider SEA region. You’ll convert inbound opportunities, proactively prospect new ones, and collaborate with marketing and success teams to ensure smooth customer onboarding and retention.

Key Responsibilities

• Manage the entire sales cycle from prospecting, qualification, demo, and closing.
• Handle inbound leads efficiently while building outbound pipeline within your assigned markets.
• Conduct online demos to showcase Wati’s platform and tailor solutions to customer needs.
• Collaborate closely with Marketing and Customer Success to maximize conversion and customer satisfaction.
• Maintain accurate CRM records and sales forecasts.
• Consistently meet or exceed monthly and quarterly sales targets.
• Gather market feedback to help refine Wati’s go-to-market approach in SEA.
  

Requirements

• 2–4 years of SaaS or B2B tech sales experience, ideally handling SMB or mid-market clients.
• Strong track record in inside or remote sales with proven track record of exceeding quota.
• Excellent communication and demo presentation skills.
• Fluent in English (required); proficiency in Malay and/or Mandarin is a plus.
• Self-motivated, organized, and comfortable working in a high-growth, remote-first environment.
• Experience with CRM tools such as HubSpot or Salesforce.
• Bonus: Background in eCommerce, marketing tech, or customer engagement solutions.
  

Why Join Wati?

• Join a hyper-growth SaaS company redefining how businesses communicate.
• Backed by top-tier global investors including Sequoia and Shopify.
• Competitive base salary with attractive performance-based incentives.
• Remote-first culture.
• Career growth opportunities in a global, fast-scaling team.

About the company
Wati is a rapidly growing CPaaS (Communication Platform as a Service) that offers innovative business messaging solutions for both SMBs and large enterprises. Our mission is to simplify business communication, starting with WhatsApp.
Backed by global investors Sequoia, DST Global, and Tiger Global, we proudly stand as Shopify’s first investment in Asia. Additionally, we’re one of the industry's top Meta BSPs (Business Solution Providers).
We serve 12000+ customers across 100+ countries. As a remote-first company, we prioritize adaptability and inclusivity. Our talented team spans the globe, working collaboratively to drive innovation and empower businesses through WhatsApp.As we grow our partnership function we’re seeking a skilled Partner Development Representative to drive partnership growth, partner ecosystem building and business expansion in newer territories.

We welcome you to join our dynamic team! 🌏🚀